在品牌宣传的常规实践中,一方面有品牌SEO,另外一方面有品牌SEM。那么,SEM推广与SEO推广究竟有何不同?如何搭配组…
搜索结果页SEOer需知SERPs
SERPs是谷歌优化的专业术语,意思是Search Engine Result Page(s复数)
Ranking improvements in the SERPs that are based on links from othersites are on a page-by-page basis. (摘自www.ibm.com)
SERP中的排名受到来自其他站点的链接的影响,这方面的改进要逐页面地进行。
You can determine which pages Google ranks highly by the positions they have in the SERPs, for the keywords the pages are targeting. (摘自www.ibm.com)
可以根据页面在目标关键词的SERP中的位置来判断Google给予哪些页面高排名。
When you do rank checking, keep a record of what keywords you have searched for, which pages are listed, and what the ranking is in the SERPs. (摘自www.ibm.com)
在进行排名检查时,要记录已经搜索的关键词、列出了哪些页面以及在SERP中的排名。
To increase your rating from Google on a specific page and therefore itsranking in the SERPs, your page needs to be linked to from other highly ranked pages. (摘自www.ibm.com)
为了提高Google给予特定页面的排名和它在SERP中的排名,需要从其他高排名的页面链接您的页面。
If thousands of pages surface in the SERPs for the keyword that you think describes your page the best, you need to think of how the searcher might deal with this situation.
如果对于您认为最适合描述自己页面的关键词,SERP中会出现数以千计的页面,那么需要考虑搜索者会如何处理这种情况。(摘自www.ibm.com)
A searcher doesn‘t want to click through page after page of SERPs; instead, he or she will probably type in a second word or change the term entirely. (摘自www.ibm.com)
搜索者不会一页接一页地点击SERP中的链接;而是很可能输入第二个搜索词,或者干脆换个搜索词。
We do know, however, that local SERPs use a different algorithm than the main SERPs a location-based algorithm. (摘自blog.sina.com.cn)
然而,我们知道本地搜索结果页面使用了与主要搜索结果页面所不同的算法,这是一种基于位置的(location-based)算法。
Enable Breadcrumbs for your website and improve your SEO in SERPs
开启面包屑为你的网站提升搜索结果页SEO(摘自:www.mgsh.com.cn)